Discovery Call
Up to 90 minutes
Align on the business goal, current condition, audience, offer, growth challenge, and the questions the audit needs to answer.
Private diagnostic · Limited to 5 businesses per month

Digital Advantage Lab is a two-session business diagnostic that shows you what level your business is at, what is holding it back, and which three actions will create the clearest path forward.
Selected businesses diagnosed through the Digital Advantage Lab
What you walk away with
Two focused sessions, five days of working time, and a report that turns the diagnosis into a clear plan.
Your current level across the Digital Advantage Scorecard
The bottleneck holding back growth right now
A prioritized 90-day action plan, including what not to spend money on yet
How DAL works
The work starts with your brief and digital footprint, then gets tested in conversation before the findings are turned into a practical PDF report.
Up to 90 minutes
Align on the business goal, current condition, audience, offer, growth challenge, and the questions the audit needs to answer.
Research + report build
Review the digital footprint, market, competitors, content, ads, customer journey, and internal brief. Then build the diagnosis and action plan.
Up to 90 minutes
Present the report, show the current scorecard level, explain the bottleneck, and walk through the three key actionables.
Know your level
DAL places the business across five levels of digital advantage. You will see what is working, where the system is leaking, what level the business is operating at today, and what needs to be true before moving to the next one.
Can the right customer find, understand, and trust the offer?
Can the business consistently attract qualified attention?
Can interest move predictably into revenue?
Do marketing, sales, and follow-up work as one system?
Does the business learn from data and improve its decisions?
See the work product
The report turns the session into an operating document: your scorecard position, clear findings, visual frameworks, and three priority actions in the right order.


Insight & Findings
Turn scattered observations into decision-ready findings.

The Discovery Journey
Map intent from discovery content to consultation.

The Acquisition Framework
Connect stages, touchpoints, ownership, and conversion timing.

Recommended Channels
Prioritize the channels that fit the business and its audience.

Actionable Priorities
Translate the diagnosis into a short list of actions.

Sample Findings Page
A representative example of the report’s findings format.
Visual examples show the report format and framework types. The content is tailored to each business.
Report table of contents
Eight sections that move from business context to diagnosis, then from diagnosis to action.
The business goal, built from the client brief and current condition.
What the research, audit, and discovery process reveal.
The central strategic direction that connects the findings to growth.
Buyer persona profile, market segments, competitors, and the space to win.
Your current level across Foundation, Demand, Conversion, Connected Experience, and Intelligence.
How prospects should discover, evaluate, trust, and choose the business.
Stages, touchpoints, lead temperature, ownership, channels, timing, and performance variables.
The three highest-leverage moves based on what the diagnosis found.
The outcome
The goal is not to leave with more ideas. The goal is to leave knowing your current level, holding a practical PDF, and having three actionables the business can actually execute.
“The right next move becomes obvious when the real constraint is visible.”
The investment
DAL includes both sessions, the five-day working period, research, and the final strategic PDF report.
International
USD 499
USD 199
Promotional rate for the complete Digital Advantage Lab.
Apply for Digital Advantage Lab
Apply for the complete Digital Advantage Lab. Start with the brief, complete the two sessions, and leave with your current level, your three key actionables, and a strategic PDF report.
Limited to 5 businesses per month.