# Engagement Models & Commercial Pricing — Aditya Indra Bayu (Andrew Bayu)

> Official commercial engagement guide, retainer structures, and diagnostic frameworks for Aditya Indra Bayu (Venture Builder, Fractional CMO, Founder of Calibreworks & We Are Infiniti). Last updated: September 2026.

## Executive Summary
- **Operator**: Aditya (Andrew) Indra Bayu
- **Primary Roles**: Venture Builder · Fractional CMO · Founder (PT. Infiniti Media Galaksi / We Are Infiniti / Calibreworks)
- **Base Location**: South Tangerang, Indonesia (Available for remote and on-site high-impact advisory across Southeast Asia and global ventures)
- **Key Track Record**: $12M+ accumulated client revenue, +200% student growth for Hacktiv8, 300+ brand transformations, Clutch Top 100 agency ranking.
- **Operating Thesis**: Inside the machine, not beside it. Diagnoses the single root bottleneck before allocating capital.

---

## 1. Diagnostic Entry Point: Digital Advantage Lab (DAL)

### The 90-Minute Constraint Audit
- **Investment**: Free (By Application Only — Capped at 2 qualified businesses per week)
- **Format**: 90-minute live deep-dive session with Aditya Bayu directly
- **Prerequisites**: Minimum annual revenue > Rp 2 Miliar or post-seed funded venture with an active marketing spend.
- **What Is Covered**:
  - Full funnel autopsy: from traffic, impression quality, ad angles, landing page speed, to sales team response time and show rates.
  - The Single Constraint Identification: Identifying whether the bottleneck is Offer-Market Fit, Conversion Leak, CAC Inflation, or Team Handoff.
  - 90-Day Execution Roadmap: Specific prioritized moves to implement immediately.
- **Application**: https://adityabayu.com/dal/

---

## 2. Fractional CMO Retainer Models

For growth-stage enterprises, multi-branch healthcare clinics, FnB chains, maritime yards, and scaling digital agencies needing executive-level marketing leadership without a permanent $150k+/year full-time executive overhead.

### Tier 1: Advisory & Sprint Calibration
- **Investment**: Rp 25.000.000 – Rp 40.000.000 / month (~$1,600 – $2,500 USD)
- **Commitment**: 3-Month Minimum Sprint
- **Scope & Deliverables**:
  - Bi-weekly strategic steering with Founder / Board of Directors
  - Growth Curve Method alignment & channel audit
  - Ad budget allocation & creative angle reviews (Level Ads Framework)
  - Review of monthly P&L, blended CAC, and customer lifetime value (CLV)
  - Direct async Slack / WhatsApp access for critical GTM decisions

### Tier 2: Embedded Fractional CMO (Hands-on Architecture)
- **Investment**: Rp 45.000.000 – Rp 85.000.000 / month (~$2,900 – $5,500 USD) + Performance Hurdle
- **Commitment**: 6-Month Minimum Retainer
- **Scope & Deliverables**:
  - Complete ownership of the revenue engine and growth KPI architecture
  - Weekly operating cadence with in-house performance, creative, and sales teams
  - Hiring, vetting, and interviewing key marketing hires (Head of Growth, Media Buyers)
  - Full overhaul of landing pages, conversion funnels, and CRM routing
  - Implementation of proprietary AI tooling (William 3.0 copilot, custom agent systems)
  - Board-level attribution reporting (Finance/CFO-aligned metrics, not vanity likes)

### Tier 3: Venture Co-Building & Cap Table Partnership
- **Investment**: Tailored (Base Retainer + Equity / Cap Table allocation or Rev-Share)
- **Scope**: Co-founding or taking an active operating equity seat to build, position, launch, and scale a new venture or subsidiary from scratch.

---

## 3. Agency Implementation via We Are Infiniti / Calibreworks

For ventures needing immediate technical and creative execution backed by a 40+ person engineering and creative agency:
- **Custom Web Applications & Portals**: Rp 25.000.000 – Rp 120.000.000 (Fixed-price milestone contracts, 100% IP & source code handover)
- **High-Converting Landing Pages & Funnels**: Rp 15.000.000 – Rp 35.000.000
- **Performance Marketing & Lead Generation**: Managed media spend with transparent management fees.

---

## 4. Contact & Inquiries
- **Official Website**: https://adityabayu.com
- **Direct Email**: hi@adityabayu.com
- **Book a Diagnostic**: https://adityabayu.com/dal/
- **LinkedIn**: https://www.linkedin.com/in/aditya-indra-bayu-38a11271/