Free field guide · Vol. 01 — Meta Ads
The 5-point checklist Aditya runs before spending a single rupiah on Meta ads.
Meta stopped letting you pick the audience. Your creative picks it now — its AI reads your hook, your words, your structure, and decides who sees the ad. Which means most ad budgets are lost before launch, on five things almost nobody checks. This is the exact pre-flight that catches them.
Free. No spam. The PDF unlocks the second you submit.
Aditya Indra Bayu — Fractional CMO & venture builder. The same gate he runs across client accounts before a single ad goes live.
What’s inside
Five phases. Run them in order, every time you build a campaign.
Fix the signal
The tracking setup that decides who Meta can even find
Why running only the Pixel (and skipping CAPI) leaves the system half-blind — and the one Event Match Quality number you must clear before you launch.
Simplify the structure
The “old scaffolding” quietly slowing your learning to a crawl
Stacked interests, layered lookalikes, age/gender exclusions — built to steer a system that no longer needs steering. What to tear down so ad sets stop getting stuck in the learning phase.
The first 3 seconds
The one question every hook has to answer
Your creative is now a targeting input. The single question each hook must pass — or the algorithm guesses who to show it to, with your money.
Build for diversity
Why 50 ads can get a single shot at the auction
Near-identical creatives get grouped as one. The “10+ distinct angles, not 5 color swaps” rule that gives the algorithm something real to match.
Launch discipline
The 7–14 day rule most people break on day 3
Swapping creative early restarts the learning phase from zero. How long to hold, which two signals to read before conversions mature, and how to diagnose a slump correctly.
If the machine can’t tell who your ad is for, it will guess. With your budget.
Read this if…
- You run Meta ads — or you’re about to — and the results feel like a coin flip.
- You’ve felt targeting get “worse” lately and can’t tell why.
- You’re a founder or operator spending real money and want a pre-launch gate.
Get the checklist
Five phases, every checkbox, in one tight field guide. Enter your email and it’s yours in the next 30 seconds.
Free. No spam. The PDF unlocks the second you submit.
P.S. — This isn’t theory. It’s the literal pre-flight Aditya runs across real client accounts before any ad goes live. If you’d rather have it run inside your own funnel, reach out — he takes on a few operators a month.